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You definitely pose a really insightful question.

The first thing that comes to mind is leverage websites that are already utilizing game dynamics to some extent already. for instance, a crisis crowdsourcing website, allows people all over the world to tell others about what is happening to them or around them. Originally created after the Kenyan uprisings after the election in 2008, Ushahidi has since covered the Snowmaggedon in D.C., the aftermath of the Chile and Haiti earthquakes, and numerous other crises across the world. It even links survivors of human trafficking.

Ushahidi could start to adopt game dynamics by posing a communal challenge to its users (since information is, after all, the most valuable in a crisis). Subscribers could work together towards a common goal to help solve crises around the world. Whether monetary or more figurative rewards are present to motivate is obviously dependent on the circumstance (are there sponsors, etc. present).

What do you think?


Hi Laura, yes I looked through the site you recommended, and indeed i think its really an innovative way to raise awareness of crises happening all over the world, especially in a society where events and crises happening within the more developed societies are able to have more air time due to state of the art resources and "marketing" techniques.

Indeed game dynamics are already being used by profit making companies; hence its time for non profit organisations to be aware of these techniques for the proliferation of social justice. There may also be a need to reconsider the terminologies accorded to "Non-profit organisations" as the lines between these organisations and consumer driven profit oriented movements are beginning to blur.

Monster LadyGaga

One day, as he was walking along the shore, he looked down the beach and saw a boy throwing starfish from the beach into the sea.

The guy asked "Good morning unknown boy! May I ask what it is that you are doing?"

The boy said "Throwing starfish into the ocean. The sun is up and the tide is going out. If I don't throw them in, they'll die."

Upon hearing this, the guy said, "Eh, there are zillions of starfish on the beach. You can't possibly make a difference!"

At this, the boy bent down, picked up yet another starfish, and threw it into the ocean. As it met the water, he said, "It made a difference for that one."

"It made a difference for that one" The boy repeated, as if anticipating a reaction from the guy.

Both looked at each other for an awkward minute.

"Hmm"... Said the guy, eyebrows furrowed.

"What?!" Said the boy.

"Well, if you look there, the starfish you just threw earlier has washed up on the shore again. and most likely most of them will wind up here anyway tomorrow or the next day. But of course, I'm sure you're just happy that you made a difference to them today...kekekkeke"

The boy stopped still in his tracks and stared widemouthed at the guy.

"So you're telling me I've wasted my time throwing starfish here the whole day?!?!??!"

"Well..." the guy started, "I guess you probably made some starfish happy, and you're extremely pleased with that of course. But, I'll tell you what we could do. Maybe we can set up a net or something that would reduce the number of starfish that wash up the shore. We probably need to get some friends of yours to come down to help with this set up"

"Hmm that sounds like a great idea!" the boy said, "but its a big beach, and I'm too lazy to get my friends down and do so much work. Anyway it's late and its time for me to go back... BYE!!!!"

"Nice...." Muttered the guy as he continued his leisurely stroll on the beach.

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